In the heart of bustling Larimer Square, urban energy gives way to effortless serenity at Sway, the newly opened flagship and sister brand of luxury day spa franchise Spavia. While Spavia targets affluent suburban communities, Sway offers urban clients a more sophisticated atmosphere and a membership-based model providing access to innovative treatments.
Upon entering, visitors transition from the hum of the city into a bright lounge lined with giftable luxuries like Eminence skincare, Dr. Dennis Gross serums, hand-poured candles, and elegant coffee-table books. Beyond, the spa is an oasis of soft angles, wanderlust winter photography, flowing curtains, and a design language that quite literally sways, evoking a sense of movement and ease.
Sway’s treatment menu is as considered as its interiors. A facial bar offers tailored solutions for acne, hydration, and anti-aging in a social setting, while traditional massages are elevated by default—no extra charge for deep tissue, CBD, or sports therapy. The Remedy Room features cutting-edge recovery tools, including Normatec lymphatic compression, a sauna, LED light therapy, and a cold plunge for the bold.
Perhaps the most intriguing addition is Aescape—Colorado’s first AI-powered robotic massage system, found in elite wellness clubs like Equinox, Four Seasons, and The Ritz-Carlton. Using 3D sensors to scan the body, Aescape customizes each session to target tension points while a tablet interface puts you in control, allowing you to adjust intensity, track your session in real time, customize the music, or pause as needed. Best of all, Aescape remembers your preferences, making each visit more intuitive than the last.
With its seamless blend of technology and tranquility, Sway redefines urban wellness, making rejuvenation not just a luxury, but a lifestyle. Whether you’re indulging in a high-touch treatment or letting AI take the reins, each visit is an invitation to reset, recharge, and sway into a state of total relaxation.
