Squeeze Brings a Better Massage Experience

Squeeze—a fresh take on massage therapy from Drybar creators—lands in Cherry Creek.

Woman receiving massage at Squeeze
Photo courtesy of Squeeze.

Why did the founders of Drybar start a massage business? “Because we love making people feel good,” says Brittany Driscoll, cofounder and chief executive officer of Squeeze. “And we love massages.”

Hard to argue with that, isn’t it? However, let’s face it: the typical massage experience often disappoints. One issue is scheduling— attempting to book a same-day massage can feel like seeking the holy grail, even amidst the myriad of budget massage chains gracing the Denver landscape. It’s even harder to score a slot at an upscale establishment, even when you’re prepared to dig deep into your discretionary income.

Then there’s the hazard of a poorly executed massage. I’ve exited treatment rooms feeling more irritated than when I entered, having endured a “massage’” that seemed akin to my pint-sized pooch ambling on my back. On other occasions, I’ve been left with handprint-shaped bruises that impeded my couch sessions for days.

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Enter Squeeze, the solution to your massage-related headaches. It’s pitched as an upgraded massage experience, mirroring Drybar’s ethos of consistent, top-quality results—and booking is a breeze. Here’s how it works: download the Squeeze app, select your preferred location and therapist, and then just show up. Yes, that’s it.

Well, almost. First, you fill out a brief questionnaire regarding your massage preferences—lotion or oil? Light or deep pressure? No small talk while face-down on the table? You’ve got it. These preferences are saved in your profile, so every time your therapist knows precisely what you desire.

Additional highlights include complimentary extras: deep tissue, heat therapy, percussion therapy, and aromatherapy, plus personalized music and lighting. Once your service concludes, there’s no tedious checkout; simply pay, tip, and review on the app, which means post-massage, you can saunter out in peace.

Squeeze offers both à la carte and membership options, with benefits such as one monthly massage (50 minutes for $95; 80 minutes for $125), discounted rates for additional massages, and no expiry date on credits. For every membership sold, Squeeze supports a day of canine assistance for individuals with disabilities through Canine Companions for Independence.

With over 70 new locations on the horizon, Squeeze seems set to become a household name. Blissful, isn’t it?