Halfdays quickly gained a cult following after launching in 2020. Hour-long lines form for their end-of-season Denver sample sale, and new drops sell out in record time. It’s because founders Ariana Ferwerda and Kiley McKinnon discovered the secret to a perfect ski day and—like the true girls’ girls they are—decided to share it with us: gear that’s flattering, functional, and fun. This season, Halfdays adds reflective ripstop fabric finishes, an expanded base layer collection, and three new colorways, including a deep merlot inspired by a fictional place, or better yet, a mood. “Our team dreamt up The Glazed Cherry Chalet,” says Kiley. “Think a retro ’70s après ski escape filled with warm woods, cozy corners, and a hint of cheeky decadence.” Amethyst, a playful, powdery lilac, and Nuthatch, a rich, burnished bronze, round out the trio. Here, we spotlight a few can’t-miss products, with the founders’ tips on why they’re must-haves for every mountain maven. Pick it up at their new flagship store in RiNo, at REI, or on halfdays.com.
Shop the Look
1Merino Beanie in Peony
This chunky gauge hat keeps you warm on the slopes and effortlessly cool off them. ($65)
2Hedy Belted Puffer in Glazed Cherry
Mountain-ready yet impeccably tailored, this belted jacket with PrimaLoft insulation fuses performance with polish. As Kiley puts it, “Basically, she’s as ready for the slopes as she is for après.” ($575)
3Johnson Top in Amethyst/Glazed Cherry
The best ski days start with solid foundations. And this one’s designed to support and subtly flex. ($95)
4Isabel Soft Shell Bib Pant in Glazed Cherry
Sleek, sculpted, and secretly practical—with pockets in all the right places. ($375)
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