Kari Traa, a Norwegian-born outdoor apparel brand with U.S. offices on the Front Range and products available at Denver’s top outdoor retailers, is redefining how women experience the outdoors. Named for its founder, Kari Traa—a 2002 Olympic gold medalist in mogul skiing—the brand brings vibrant color, playful patterns, and a lighthearted spirit to high-performance gear. Traa’s mission is simple: to empower women to embrace adventure without compromising style or humor. What started with designing hats evolved into crafting base layers that inspire women to embrace adventure in full color. “Kari Traa has always and will always challenge the established and inspire women to be bold, confident and true to themselves,” shares Traa.
This year marks the 20th anniversary of Kari Traa’s signature Rose print, a design inspired by a traditional Norwegian tapestry that still hangs in Traa’s family cabin in Voss, Norway. “It is a nod to my childhood memories, Norwegian traditions, and the harsh but magical Norwegian winters,” Traa says.
Crafted from 100% merino wool, Kari Traa’s base layers offer exceptional warmth, breathability, and comfort. The four-way stretch fabric and gusseted side panels allow for total freedom of movement, while flatlock seams prevent chafing during intense activities. Available in button-up, half-zip, and hooded tops, along with full-length and cropped bottoms, the collection ensures versatility and a perfect fit for any adventure, from middle-of-winter ski runs to early spring hikes.
The cropped leggings, in particular, are a game-changer for skiers. Unlike full-length leggings that can wrinkle under ski boots, causing discomfort and irritation, three-quarter-length options end just above the boot line. This design allows socks to provide padding without excess fabric getting in the way, ensuring a more streamlined and comfortable fit.
Kari Traa’s mantra—“take your passions seriously, not yourself”—is evident in every piece. These base layers are designed to keep you comfortable and confident, so you can focus on what really matters: chasing your passions and embracing the adventure— while wearing your style and spirit on your sleeve. Find Kari Traa products locally at REI, Evo, and Christy Sports, or shop online on the brand’s website.
