For Nikita Jhaveri, founder of Blush Now, beauty is more than just appearance—it’s about confidence. And with her innovative, come-to-you hair and makeup services, it’s now more convenient than ever. “Women are so busy today. As a mom of two who works over 40 hours a week, I know the struggle,” Jhaveri says. “It’s easy to put your beauty needs on the backburner, but with stylists coming to you, elevating your look—and confidence—has never been easier.”
Unlike many beauty services where stylists personally juggle bookings, Blush Now operates with a dedicated customer service team. With the app, booking is a breeze: choose your location (home, studio, venue, etc.), match with a stylist based on your preferences and their reviews, and manage your appointment seamlessly. Once they arrive, you only need to provide counter space and an outlet. The professionals bring everything else—mirrors, makeup, lighting, and all.
“Trust is key when you’re entering someone’s home, touching their face, and promising to make them look great,” Jhaveri says. That trust has been bolstered by partnerships with the Denver Broncos Cheerleaders and the Miss Colorado competition. “These high-profile clients give us credibility, but we love creating everything from glam game-day looks to natural beauty for everyday events.”
Blush Now also offers in-home makeup lessons, a service Jhaveri believes is underrated. “Having a glam team for every event can add up. Learning to create the look yourself with professional guidance boosts confidence and saves time.”
Currently, Jhaveri says sparkles are back, from Taylor Swift’s viral glitter freckles to shimmery eyes and tinsel hair. But, she insists, “skincare is the most timeless trend.” Washing your face at the end of the evening is important, but she shares that it’s not necessary midday: “To take your look from work to wow, focus on two things: a bolder lip and a darker eye. Those two little things will make a big difference.”
