Balefire Goods Creates Custom Jewelry That Tells Your Story

At Balefire Goods’ new storefront studio in Olde Town Arvada, craft meets customization.

Balefire Goods jewelry
Photo courtesy of Balefire Goods.

At Balefire Goods, jewelry is crafted with intention. Located in the heart of Olde Town Arvada, this award-winning gallery is known for its in-house, hand-crafted pieces, where the process of creation is just as important as the final product. Walk into the shop, and you’ll find artists hard at work at their benches, visible to customers for the first time since their recent move.

Owner Jamie Hollier is no stranger to custom work, collaborating closely with clients to craft jewelry that speaks to their unique stories. One of her recent commissions involved a customer who missed out on a ring she had fallen in love with. The original piece symbolized early spring—soft pinks and whites to evoke flowers peeking through snow. But Hollier noticed the client was more of an autumnal soul and set out to create something new. “She wanted something inspired by fall, so I sent her a few ideas based on the season,” Hollier explains. “We settled on an opalescent sapphire center that reminded me of a frozen lake, with brown and green diamonds on the sides, like leaves falling at the change of the season.” The result is a stunning, one-of-a-kind ring that beautifully captures the essence of her client’s personality.

Hollier’s approach to design is like that of a documentarian, blending her voice with the narrative of her clients. “I think of jewelry designers as filmmakers—some have a very clear style, like the Wes Anderson of jewelry. But I’m more of a documentarian. I still have a clear voice, but it mutates and changes with the stories and goals of my clients.”

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Balefire isn’t just about making custom jewelry; it’s about creating pieces that hold deep meaning. “People come to us because they don’t want ordinary,” Hollier explains. Whether it’s a cigar band ring or a bold bezel-set stone, clients know they’re getting something that stands out. And with lab-grown diamonds and vintage-style cuts on the rise, the options for personalization are nearly limitless.

This holiday season, give a gift that’s as unique as the person wearing it. Pop into Balefire, which offers a window into the world of fine jewelry that’s as personal as it is beautiful. And with their new studio space on full display, you’ll get a front-row seat to the magic while you’re browsing.