Kimberly Hyde doesn’t do basic bouquets. At Beet & Yarrow, her floral designs lean toward quirk and are totally captivating—like nature with an editorial edge. With a style that’s both romantic and raw, she’s redefining what a flower shop can be: less polished perfection, more organic art with petals and thorns. We caught up with her to talk inspiration, arranging tips, and what’s blooming this fall.
From pixels to petals: “I started as a graphic designer after college, but I was drawn to a more tangible, hands-on art form than working on a computer. I loved floral design’s connection to nature. I volunteered wherever I could be close to flowers and plants until I was fully immersed in floral design. Coming from a family of small business owners, starting my own felt like a natural next step.”
Every rose has a thorn: “I’m inspired by the natural world—its beauty alongside its quirks. There’s always a bug, a thorn, a plant disease, or a bit of imperfection. I want floral design to be more than just pretty. Without taking it too literally, our style always includes something unexpected or a touch of whimsy in every arrangement.”
Rooted relationships: “During the growing season, we source directly from Colorado farms like SHEGROWS, Little Hollow Flowers, and the Colorado Flower Collective, a conglomerate of small floral growers.”
Dare to DIY: “We lean on design basics— rule of thirds, proportion, size variation, and color theory—that apply across all art forms. When arranging at home, start with greens to shape your base and create a crisscross framework that holds everything in place. Then, add your focal flowers in a triangle with varied heights. Fill gaps with secondary blooms for balance, but don’t get too rigid. Finally, sprinkle in small pops of charm—those unexpected details that make you pause and appreciate the arrangement.”
Fall florals: “October is the grand finale of local blooms—dahlias, amaranth, zinnias, marigolds, sunflowers, chrysanthemums, rose hips, along with vegetables, gourds, grasses, fruiting branches, and the rich hues of changing leaves. It’s the best.”
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