Since its founding in 2018, Pins & Aces has been redefining golf gear with innovative products, bold designs, and high-end craftsmanship. Creative designs are the name of the game, whether it’s a Taco Bell hot sauce headcover, an electric lime golf bag, or a paint-splattered polo.
The family-owned company, based in Arvada, was founded by golfers Nicklaus Mertz and Jonathan Major, who recognized a gap in the market when purchasing their own golf equipment. “The headcovers were ugly and really expensive,” says Mertz. “So, I designed my own.” Mertz and Major started with $6,000 and utilized their existing connections with manufacturers to launch the first batch of products on their website and Amazon. The brand reached new heights in 2020 when it gained prominence on social media.
Pins & Aces manages all aspects of its business and crafts its hand-embroidered products at its Arvada headquarters and also has a local retail store. In January, Pins & Aces acquired Edel Golf, a Colorado-based golf club manufacturer. The company has also collaborated with several notable Colorado entities, including South Park Studios. Its licensed South Park collection features a Kenny driver cover, a Towlie blade putter cover, and ball markers featuring Randy, Butters, Stan, Kyle, Cartman, and Kenny.
Beyond Colorado, Pins & Aces has collaborations with NASA, Hey Dude Shoes, and singer Bad Bunny; additional partnerships with Coca-Cola and Top Gun are set to launch this year. It also operates six international locations, sells products in 1,500 stores across the United States, and offers worldwide shipping
While Pins & Aces continues to champion its out-of-the-box and “anti-country club” designs, it recognizes that not all players embrace flashy styles, so it expanded its Player-Preferred line in March. “There’s no logo on the front of the shirt—very subtle, clean, professional polos,” says Mertz. “Our tagline is ‘from bunker to boardroom.’”
Pins & Aces plans to open five to six new locations within the year, grow its e-commerce business, and sell products in more clubhouses across the country.
